UNILEVER (ST. IVES)
digial, social, print
When Unilever bought St. Ives from Alberto Culver, the new clients wanted a campaign that repositioned the brand to appeal to millennials. We in turn transformed a household brand name into an exciting destination for some of the freshest, most fun skincare in the world. Partnering with celebrity blogger/comedian Grace Helbig, we took viewers on magical, quirky journey to St. Ives Mountain. This digital campaign was also supported in print and social.
Chief Creative Officer: Aaron Griffiths
Creative Directors: Meghan Williams, Nate Guillard
Art Director: Christina Ta
Copywriter: Zachary Goren Slovin
Producers: David Fisher, Jill Rothman, Joanne Silberg
Director: Patrick Bergh
