HERSHEY’S CARAMELS
tv, digital, social
Every day is more fun when you add a little fanciness to it. Whether that’s a pop of red lipstick, jamming to your favorite song or indulging in a special treat for yourself, Hershey’s Caramels reminds us that we should all feed our fancy more often. The pop group Fifth Harmony provided the empowering soundtrack for the TV, which in turn gave Hershey’s huge reach and extended their fan base. A Facebook promotion also ran that asked people how they feed their fancy and the winners received fancy prizes from the brand.
Chief Creative Officer: John Staffen
Creative Directors: Meghan Williams, Nate Guillard
Digital Art Director: Rachel Renrock
Digital Writer: Lorrin O’Neill
Producer: Ken Kitch
Director: Torsten Eichten
