ST. IVES
tv, print, digital, promotion
The St. Ives client conducted a study and discovered that 7 out of 10 women preferred St. Ives lotion to the lotions they use every day. They wanted a launch spot that brought this claim to life and the “Good All Over” campaign was born. An integrated campaign that extended to lotions, body washes and face scrubs and was supported by television, print, digital, iAds and promotions.
Chief Creative Officer: John Staffen
Creative Directors: Meghan Williams, Nate Guillard
Producer: Jill Rothman
Director: Peggy Sirota
