CLINIQUE
tv, print, digital, experiential
Clinique was a brand that for years had only run print and in-store promotions, so when they came to us with the task to create a television spot, we jumped at the opportunity. It all began with the launch of what came to be one of their best-sellers of all time, the Even Better Clinical Dark Spot Corrector. Inspired by Clinique’s print campaign, all of the work brought to life sophisticated visual metaphors of each product’s unique benefit. The integrated campaign existed across television, print, digital and experiential.
Group Creative Director: Kate Murphy, Kate Wadia
Copywriter: Meghan Williams
Art Director: Nate Guillard
Producer: Anthony Migliaccio