HERSHEY’S CHOCOLATE
tv, digial, experiential
Humans are social creatures by nature—we all share a need to connect. Hershey’s has been creating shared experiences in our lives for over 100 years so the “Our Chocolate” campaign celebrates those delicious moments that connect us. The campaign launched with Hershey’s Bar and has extended to Cookies and Crème, Almond, Miniatures, Spreads and S’mores, across television, digital and experiential.
Chief Creative Officer: John Staffen
Creative Directors: Meghan Williams, Nate Guillard
Producers: Adam Perloff, Ken Kitch, Anthony Migliaccio
Director: John Dolan
