KISSES
tv, print, digital
The Hershey’s Kisses factory is where Kisses are magically created and sent out into the world to spread some love and care. We have worked on the factory since its inception so it’s been exciting to build the factory and characters from the ground up over the past five years. The factory gives us the flexibility to feature multiple Kisses flavors for different seasons through a variety of charming storylines. We were also able to extend the factory to partnerships, like the one we for the movie, “Night at the Museum.” The television has been supported by print and also extends to digital for baking with Kisses. We also created an app for the infamous Kisses Bells spot that runs during the holidays, allowing users to play the bells and create their own songs.
Chief Creative Officer: John Staffen
Creative Directors: Meghan Williams, Nate Guillard
Writer (Star-Crossed Lovers, Photo Day): Gisselle Salazar
Art Director (Star-Crossed Lovers, Photo Day): Jessica Stahl
Producer: Adam Perloff
Animation: The Mission
KISSES CA - Canada wanted to position Kisses as delicious little surprises and decided to move outside of the factory to bring this strategy to life.
Chief Creative Officer: John Staffen
Creative Directors: Meghan Williams, Nate Guillard
Writer: Gisselle Salazar
Art Director: Jessica Stahl
Producers: Pete Scudese, Jill Rothman
Director “Surprises”: Sasha Levinson
Director “Misteltoe”: Jonathan Bensimon
Chief Creative Officer: John Staffen
Creative Directors: Meghan Williams, Nate Guillard
Writer: Gisselle Salazar
Art Director: Jessica Stahl
Producers: Pete Scudese, Jill Rothman
Director “Surprises”: Sasha Levinson
Director “Misteltoe”: Jonathan Bensimon
