HERSHEY’S
outdoor, digital, tv
Hershey's wanted to create a masterbrand campaign that iconically and emotionally united the chocolate portfolio. Luckily chocolate promotes positivity. With Matthew Jerret and Tim Flood, the Executive Creative Directors of the Arnold New York office, we designed a product-centric, visually driven approach for the Hello Happy campaign. To launch it, the brand took over Times Square subway station in New York City.
The Hershey's Hearts were animated and used as a sign-off across the portfolio to tie the emotive messages together.
